In Response to Eric's "College Basketball Games & Advertising"

I do believe this tactic is very effective. I feel as though this not only occurs during sporting events but during all types of shows as well. I am sure that Nike doesn't advertise their new line of basketball shoes during the commercial break of "The View". I believe that understanding program scheduling is key to reaching target markets. This sometimes drives up prices on advertising slots (i.e. super bowl commercials).