In Response to Dan's Post, "Sun Drop"

Dan, I too found this commercial to be very comical and interesting. I feel as though Dr. Pepper has a good idea with this soda. Not many people have heard of it and I believe that this curiosity will help drive sales initially. How ever, as we discussed in class the other day Coke products rule the beverage market. With Coke and Diet Coke as the top sellers and Sprite not too far behind. In order for Sun Drop to succeed it will need to be completely differentiated from the products already on the market. Certainly their marketing campaign is portraying this differentiation. I am interested to see how this soda competes in the market.

Stumble Upon

We all love to scour the internet when we are bored. We love shopping online or reading up on the latest world news on our home page before we start working on what we set out to do. Not too long ago I discovered a new online addiction, Stumble Upon. This website brings you to a random web page with the click of your mouse. You can choose to filter results with a multitude of categories. It is the ultimate boredom tool.

I have mine set for the many personal interests I have, including sports, education, business, science and more. I feel as though Stumble Upon is the ultimate marketing tool. The sites are selected based on other users "liking" or "disliking" them. Many sites have buttons that say like me on Stumble Upon. The more "likes" the more their site will show up. Stumble Upon, although almost random, is better than search engines. It shows pages that wouldn't normally come up in a search, at least not in the first page. Mastering the ability to use Stumble Upon is a very valuable tool for Marketers. Check it out. Do you agree?

http://www.stumbleupon.com/home/