In Response to Erica's Post "New, 'Skinnier', Diet Pepsi"

I agree with The National Eating Disorders Association. This marketing campaign pretty much says skinnier is better. I do not believe this to be true at all. Pepsi did not make a smart decision in marketing this way. I feel as though it will have a negative on sales. A better way of marketing the new can would be to offer it as a "healthy" option. In that, it holds less thus allowing you to consume less.

In Response to Kristen's Post "Will Television Advertising Be No More?"

I agree that with the introduction to DVR the viewing of commercials have gone down. Personally, I hate waiting for commercials to be over. Companies should continue to spend on TV ads how ever, rather than commercials focus more on sponsorships. When a company sponsors an event it has an opportunity to show its face while they have the viewers attention. Also, they should continue to seek out alternative ways of reaching the public, but without being too intrusive.

"Fit" Gaming

Over the years video games have become overwhelmingly popular. The industry has come a long ways since pong and Pac Man. The main systems in the market now are; Sony PlayStation 3, Microsoft XBOX 360, and Nitendo Wii. They market to a wide range of people and have for many years by offering a variety of genres.

As popular as video games have been, they have also gained a bad reputation. They have been linked to obesity and a reduction in health of users. This has become a serious problem for gaming companies. How do you market to those who believe video games are unhealthy? First, they began to offer educational games rather than mindless "zombie killers" or "magical fantasies". Yet still, this was not enough. After Nitendo realized they could not beat Sony or Microsoft for market share, they came out with a revolutionary gaming system, the Wii. Wii offers a gaming experience in which you must physically move your body in order to play. It involves hand motions, arm movement, hand-eye coordination, and sometime even leg movement. Wii gave gamers an experience of not only gaming but also exercise. It expanded its "fit revolution" with Wii Fit. Wii Fit puts gamers through workouts at various degrees of difficulties.

No Microsoft and Sony are catching on with their own "fit" accessories for XBOX 360 and PlayStation 3, respectively. These take it a step further by using infrared to capture body movements, thus forcing one to stand up and move around even more. The industry has adjusted to the demands and needs of customers, while still maintaining its original customer base. Can you think of any other companies in other industries that have done this as well?