In Response to Kristen's Post "Will Television Advertising Be No More?"

I agree that with the introduction to DVR the viewing of commercials have gone down. Personally, I hate waiting for commercials to be over. Companies should continue to spend on TV ads how ever, rather than commercials focus more on sponsorships. When a company sponsors an event it has an opportunity to show its face while they have the viewers attention. Also, they should continue to seek out alternative ways of reaching the public, but without being too intrusive.