In Response to Dan's Post, "Sun Drop"

Dan, I too found this commercial to be very comical and interesting. I feel as though Dr. Pepper has a good idea with this soda. Not many people have heard of it and I believe that this curiosity will help drive sales initially. How ever, as we discussed in class the other day Coke products rule the beverage market. With Coke and Diet Coke as the top sellers and Sprite not too far behind. In order for Sun Drop to succeed it will need to be completely differentiated from the products already on the market. Certainly their marketing campaign is portraying this differentiation. I am interested to see how this soda competes in the market.