There are two reasons people watch the Super Bowl. One is obviously to watch the game, but the other is one some wouldn't expect. Marketing owns the Super Bowl, just as the NFL does. Super Bowl ads have gained the reputation of being the most creative and controversial ads of the year. Many people tune in to the game only to see the commercials. As I sit here watching the game, my girlfriend insists the only good part is the commercials. I look at her, laugh and walk to grabs some food during the break.
Over the years there has been enormous amounts of money dropped into marketing campaigns. The big campaign this year is the Ford Focus Rally America campaign. It involves six teams of two racing across the country in the 2011 Ford Focus in an attempt to win a 2011 Ford Focus and $100,000. The coolest part of this campaign is that the public can get involved in the race. You can join a team, help them make game decisions, and potentially win a 2011 Ford Focus yourself. I believe this campaign is Ford's way of raising awareness to their own gas saving vehicles. Toyota and Honda own almost all of the "gas saver" market. Ford is showing their presence in the market with their much sportier Focus. I think this is an interesting campaign and I am curious as to how many people catch on.
Would you join a team? Ford Focus Rally America
I agree with you that this advertisement was to promote the new car Ford is coming out with, the Ford Focus. Conducting a campaign will help people get more involved in the car and could potentially pursue them to research the car a little bit more. Since these customers will be joining a race team this means that they will be involved with the Ford Focus and most likely know some of it's perks. I would join a race team because who wouldn't want to win a new car?
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