In Response to Dan's Post, "Sun Drop"

Dan, I too found this commercial to be very comical and interesting. I feel as though Dr. Pepper has a good idea with this soda. Not many people have heard of it and I believe that this curiosity will help drive sales initially. How ever, as we discussed in class the other day Coke products rule the beverage market. With Coke and Diet Coke as the top sellers and Sprite not too far behind. In order for Sun Drop to succeed it will need to be completely differentiated from the products already on the market. Certainly their marketing campaign is portraying this differentiation. I am interested to see how this soda competes in the market.

Stumble Upon

We all love to scour the internet when we are bored. We love shopping online or reading up on the latest world news on our home page before we start working on what we set out to do. Not too long ago I discovered a new online addiction, Stumble Upon. This website brings you to a random web page with the click of your mouse. You can choose to filter results with a multitude of categories. It is the ultimate boredom tool.

I have mine set for the many personal interests I have, including sports, education, business, science and more. I feel as though Stumble Upon is the ultimate marketing tool. The sites are selected based on other users "liking" or "disliking" them. Many sites have buttons that say like me on Stumble Upon. The more "likes" the more their site will show up. Stumble Upon, although almost random, is better than search engines. It shows pages that wouldn't normally come up in a search, at least not in the first page. Mastering the ability to use Stumble Upon is a very valuable tool for Marketers. Check it out. Do you agree?

http://www.stumbleupon.com/home/

Tweet Tweet.... BOOOOMMM

Everyone is talking about our new social networking era. Whether its Myspace, Facebook, Twitter, Bebo, Blogger, or any of the countless other sites out there, almost everyone is a user. The media uses it to research trends, along with make them. People use them to make friends, and lose them. Businesses uses them to advertise and keep people informed. And some people, like myself, use them just for the hell of it. I don't need Facebook or Myspace to make friends. I don't need to follow Jersey Shore cast members on Twitter. I use them because it makes communication fun. We live in an extremely technologically advanced society. We are beginning to move away from interpersonal dyads and moving into an age of conversation in which we are almost fully disconnected from one another. We text, email, IM, and post. The days of phone calls are dying, along with meetings in which every one is in the same room. The "Social Networking Bug" is taking over. It increases efficiency indeed, allowing us to multi-task and have time to think over our responses. Face to face communication still exists. Yet, I feel as though with the next generation it will whither even more. And the next, more. And the next, more. And so on. Until finally, every bit of communication is conducted through fiber-optics or cellular signal, or even the next unimaginable means of data transport.

I have always considered myself a pretty simple person. I don't need most of what I have. Stick me on a river with a fishing pole and I am a happy guy. The "Social Networking Bug" has hit me just like everyone else, but I believe social networking has greater meaning than just another way for people to meet, advertise, or follow stars. Do you agree?

In Response to Eric's "College Basketball Games & Advertising"

I do believe this tactic is very effective. I feel as though this not only occurs during sporting events but during all types of shows as well. I am sure that Nike doesn't advertise their new line of basketball shoes during the commercial break of "The View". I believe that understanding program scheduling is key to reaching target markets. This sometimes drives up prices on advertising slots (i.e. super bowl commercials).

Diner Ads

Today I had the pleasure of dining at one of my favorite locations in Keene, The Pub. The Pub is a local diner with great food, great service, and amazing prices. It is a local hot spot and the meeting place of many group outings.

As I wait for my meal to come I look down at the place mat before me. It is your usual paper place mat with ads covering the whole thing. How ever, this one is very different. On the left hand side of the mat there are trivia questions. Most being very obscure questions which I am sure not many know the answer to. How do you find the answer you ask? They are hidden on each companies ad with the corresponding number next to it. In order to find the answers you must search up and down the place mat, thus looking at every advertisement. I found this to me a very clever marketing idea. Do you share the same opinion?

In Response to Erica's Post "New, 'Skinnier', Diet Pepsi"

I agree with The National Eating Disorders Association. This marketing campaign pretty much says skinnier is better. I do not believe this to be true at all. Pepsi did not make a smart decision in marketing this way. I feel as though it will have a negative on sales. A better way of marketing the new can would be to offer it as a "healthy" option. In that, it holds less thus allowing you to consume less.

In Response to Kristen's Post "Will Television Advertising Be No More?"

I agree that with the introduction to DVR the viewing of commercials have gone down. Personally, I hate waiting for commercials to be over. Companies should continue to spend on TV ads how ever, rather than commercials focus more on sponsorships. When a company sponsors an event it has an opportunity to show its face while they have the viewers attention. Also, they should continue to seek out alternative ways of reaching the public, but without being too intrusive.